AW12 Ad Campaigns

These are a few more of the ad campaigns that I enjoyed.

Giorgio Armani

Gucci Pre-Fall

 

Marc Jacobs

Prada

 

Louis Vuitton AW12 Campaign

Shot by Steven Meisel, the Louis Vuitton AW12 campaign invites us into the nostalgic world of glamorous old school train travel. The sepia tinged photographs show off the colour story and overtly embellished bags off perfectly, setting the tone of the campaign. The campaign stayed true to the vision portrayed at the catwalk show. The models were escorted off of a Louis Vuitton train by uniformed porters carrying their luggage.

Dsquared AW12 RTW Campaign

Daphne Groeneveld, Bette Franke, Liuk Bass, Simon van Meervenne and Frida Aasen head back to school for the Dsquared2 Autumn/Winter 2012 campaign shot by Mert & Marcus.
The campaign with art direction by Giovanni Bianco is styled by Katie Grand with hair by Paul Hanlon, make-up by Charlotte Tilbury.

I love the "too cool for school" attitude to the campaign.

Making My Skirt

From my designs I decided to make a skirt which looked like it was cracked. The shape is simple but I feel like it captures my theme. I decided to use knitted wire for the cracked parts then used wax and pearls on the fabric to give it the bumpy texture my egg sculptures had.

I cut out the shapes using brown paper, then pinned these shapes onto half a skirt I used as a pattern to make my skirt from.

I then knitted lengths of wire and stitched them onto the pieces of material, which took forever!

I sewed both halves of the skirt then sewed them together leaving a bit open at the left hand side so the garment can open and close. I attached two pieces of wire that I put pearls onto to either side of the opening. To close the skirt you just wrap the two pieces of wire together.

I then poured the wax and pearls onto the pieces of the skirt in peach and lemon to match my colour story. I had to put tinfoil between the skirt to stop the sides sticking together.

Designing from the Sculpture

This week we had to take photographs of our sculptures and design from them. I decided to take one of my eggs apart and use these pieces to try create designs on the mannequins.

Finished Sculpture

Sculpture week

I have decided to go with the brittle concept board and use eggs within my sculpture. I wanted to try making some wax eggs and also paper mache eggs. I found the wax eggs to be more successful and also they were more enjoyable to do. I emptied the egg yolk at white out of the egg then smashed it a bit and poured melted wax inside.I broke off the egg shell once the wax had dried. I played around with colour by putting some crayon shavings into the wax varying the amount to strengthen the colour.

This was my first attempt at the wax egg which I am really proud about because it turned out how I wanted.

I also painted the wax onto pieces of the broken egg too to see if this would be successful and it was! These pieces were really delicate and easy to break, bringing across the brittle theme.

Brittle

I found the research for this board the most exciting. To visualise the concept of brittle I used an egg which I cracked and smashed in different ways. I used these images on my mood board to make it more personal.

Alarm

Here are some images I am thinking of using for my alarm mood board.

Illusion

For the concept of illusion I have decided to go with optical illusions. Heres some images to inspire my mood board.

One Week Project

Today was such a nice day at college. We started off my brainstorming words associated with the five senses in groups of four. We then had to pick one word for each of the senses. We had to think of action words or processes regarding these words. The words I chose were nostalgic, illusion, brittle, alarms and exotic.We then further researched these words and chose our favourite three. I chose illusion, brittle and alarm. We have to make directional mood boards for each of the words and a couple of swatches for the boards. I'm really excited to dive into this after two weeks off. I have started researching alarm first. I have decided to go with fire alarm as my theme and use the processes  burning, melting and destroying. I can't wait to apply these processes to making swatches. Tomorrow we will be learning different knitting techniques with Liz. Oh the excitement of being a fashion student!

Darts

Jill Saunders

Givenchy

Luella Bartley

Mary Katrantzou